Episode 293 – Aidan Muir. From Dietitian to Business owner

Summary

In this conversation, Aidan shares his journey as a dietitian and the growth of his business, which now includes 11 dietitians. He discusses the evolution of his ambitions, the challenges of managing a larger team, and the importance of social media in attracting clients. Aidan reflects on the changes in nutrition science over the years, particularly regarding metabolic adaptation, and shares insights on content creation and handling criticism in the digital space. In this conversation, Aidan and Jonny delve into the intricate relationship between psychology and nutrition, exploring how clients' mental states influence their eating habits. They discuss the importance of flexibility in dietary approaches, the role of technology in tracking body composition, and the significance of protein intake. Aidan shares insights on food quality, the concept of cheat days, and the importance of addressing clients' psychological challenges to foster a healthier relationship with food. In this conversation, Aidan and Jonny explore various aspects of diet and nutrition, particularly focusing on unique cases like a client on a carnivore diet and the implications of extreme dietary choices. They discuss trends in nutrition, personal weight loss journeys, and the importance of giving back to the powerlifting community. Aidan shares insights from his experiences as a dietitian and powerlifting coach, emphasizing the balance between performance and health.

Chapters

00:00Introduction to Aidan's Journey

02:58Growth of Aidan's Dietitian Business

05:58Managing a Growing Team

09:00The Evolution of Social Media in Nutrition

12:11Navigating Criticism and Content Creation

15:01Changes in Nutrition Science Over the Years

17:57Approaches to Dieting and Metabolic Adaptation

18:43Navigating the Psychological Aspects of Food

21:07Success Stories and Client Relationships

22:38Inspiration and Influences in Nutrition

25:43The Role of Technology in Nutrition

28:49Utilizing Body Composition Data

32:47Protein Intake and Dietary Considerations

34:12Food Quality and Sourcing

37:52The Concept of Cheat Days

40:56The Impact of Diet on Health and Performance

43:41Carnivore Diet: A Unique Case Study

47:34Trends in Nutrition: The Rise and Fall of Diets

50:26Personal Weight Loss Journeys and Insights

56:34Giving Back to the Powerlifting Community

Guest – Aidan Muir 

Instagram - https://www.instagram.com/idealnutrition__/?hl=en

Ideal Nutrition - www.idealnutrition.com.au

Contact -  https://www.idealnutrition.com.au/contact/

Host – Jonny “B Bad”

Contact – Jonnybbad@badcoach.com.au

Socials - https://www.instagram.com/jonny_bbad/